The 7 Best Jewelers to Buy Custom Engagement Rings

Most engagement ring shoppers start with a template. They scroll through settings, pick a stone, and call it done. Custom design works differently. You describe what you want, and someone builds it from raw materials. The ring arrives without a twin anywhere in the world.

Finding the right jeweler for this process matters more than finding the right setting. A good custom jeweler listens, translates your ideas into technical drawings, sources stones that fit your budget, and delivers a ring that looks like what you approved. A mediocre one takes your deposit and hands you something close enough.

This guide covers 7 jewelers who handle custom engagement ring orders with varying approaches to consultation, design rendering, production timelines, and aftercare. Each has a different pricing structure, communication style, and specialty. 

GOODSTONE treats custom orders differently than most online jewelers. The person who helps you design your ring is the same person who works directly with the jeweler building it. This removes the telephone-game effect that happens when your notes pass through multiple hands before reaching production.

Initial consultations require no deposit. You discuss your ideas, receive an estimate, and decide if the approach fits your budget. Once you commit, a $500 deposit starts the work and applies to your final total. That deposit covers multiple renderings and design iterations until every detail matches your specifications.

Stone selection happens through what GOODSTONE calls a "customized flight" of diamonds or gemstones. You receive options tailored to your design rather than browsing a general inventory. The setting gets built around the stone you select, not the other way around.

Rush orders can ship in as little as 2 weeks, but GOODSTONE recommends finalizing your gemstone choice 6-8 weeks before you need the ring. This window allows them to source fresh inventory and present options that truly fit your design.

All bridal rings are handcrafted in the USA. The metals are recycled gold and platinum. Every diamond and gemstone is ethically sourced.

GOODSTONE provides a lifetime guarantee covering repairs, resizing, stone tightening, diamond setting, and gemstone replacement. Non-eternity band resizing is complimentary. They also offer a 100% money-back guarantee if the delivered ring differs from what you ordered.

Ritani operates from a workshop in White Plains, New York, where they have produced over 200,000 custom engagement rings. In-house gemologists hand-select diamonds, and their artisans handle all production without outsourcing.

The Ring Studio tool lets you start from scratch or modify an existing design. A 360-degree viewer updates in real time as you make changes. Once you finalize the design, their team produces a CAD rendering within 1-4 business days along with pricing.

Production and shipping can happen in as quickly as 1-2 weeks for straightforward designs. More complex pieces take up to 3 weeks.

Ring previews are free for orders exceeding $1,500. Each ring includes a lifetime warranty with one free resizing and complimentary engraving.

James Allen built its reputation on diamond visualization. Their 360-degree HD viewer lets you spin actual diamonds and zoom in up to 40x. This level of inspection was once only possible in physical stores.

The Ring Studio offers two paths. You can start with a setting that covers most of your preferences and tweak the remaining details. Or you can build from the ground up by selecting the head, shank, metal, diamond shape, and carat weight.

The platform includes up to 14 basket styles, 12 band styles, and every common metal and stone shape. Changes update in real time with full 360-degree rotation.

James Allen maintains over 500,000 loose diamonds in their inventory, covering every color, cut, carat, and clarity grade. Non-commissioned gemologists answer questions 24/7 through live chat, phone, and email.

An augmented reality try-on feature lets you see how rings look on your hand using a smartphone camera.

Blue Nile launched in 1999 and recently added a full custom design tool called Creative Studio, which became available on April 8, 2025.

The builder walks you through selecting a diamond shape, setting style, precious metal, ring shank, and additional details. A 360-degree display reflects your changes as you make them.

You can mix metals, choosing one for the ring head and another for the shank. Options include platinum, white gold, yellow gold, and rose gold.

Creative Studio works both online and in-person at Blue Nile showrooms. Expert jewelers assist with in-person appointments.

Jewelry experts are available 24/7 for questions about style, fit, and diamond selection.

Brilliant Earth uses a 4-step custom design process. Production runs 4-6 weeks from start to finish, and custom designs start at $2,000.

First, you receive a complimentary price quote. Second, their team produces a hand-sketched concept design. Third, they build computerized CAD models based on your feedback. Fourth, your approval triggers casting into precious metal.

You work one-on-one with a design consultant throughout. The CAD model stage includes revisions until every detail meets your specifications.

Brilliant Earth sources 96% of their gold from repurposed materials. Jewelry specialists are available 24/7.

VRAI owns its entire diamond supply chain. They grow diamonds in a zero-emission foundry in the Pacific Northwest using hydropower from the Columbia River, then cut and polish the stones in-house.

The Cut For You program lets you commission a diamond in any shape and size. Master cutters select rough diamond material and cut it to your exact specifications. Turnaround takes about 2 weeks for the stone alone.

Over 30 distinct shapes are available through the program.

Consultations with Diamond Experts help refine your vision. The team creates a 3D visualization of your design before production begins. Finished rings ship in 14 business days.

Whiteflash has operated since 2000 and holds ISO 9001 certification for quality management. They won the Better Business Bureau's Award of Excellence every year since 2004.

Their flagship A CUT ABOVE collection features Hearts and Arrows super ideal cut diamonds. According to Whiteflash, these stones rank in the top 1% of all diamonds due to optical precision in facet shape, size, and alignment.

Whiteflash is the exclusive provider of A CUT ABOVE diamonds.

After contacting the design team, you receive CAD drawings via email. One CAD revision is included at no cost.

Whiteflash offers a 1-year buyback guarantee, lifetime 100% trade-up benefit, and 30-day returns with prepaid shipping. Their team includes GIA Graduate Gemologists, AGS Certified Gemologists, and GIA-trained experts.

Each jeweler on this list handles custom work differently. Some prioritize speed. Others focus on in-house diamond growing or proprietary cut standards. GOODSTONE puts personal concierge service at the center of its model, keeping the same contact person throughout your project.

Your best choice depends on what matters most to you. If you want maximum hand-holding and direct communication with the people making your ring, GOODSTONE's approach suits that preference.

Price points vary widely based on stone selection and design complexity. Request quotes from multiple jewelers before committing. Ask about deposit policies, revision limits, and warranty coverage. A custom ring should arrive exactly as you envisioned it, and the right jeweler makes that outcome far more likely.