A year ago, most marketers didn’t care how their brand showed up inside AI tools.
Now? It’s hard to ignore.
People ask ChatGPT what software to buy.
They ask Perplexity for comparisons.
They skim Google’s AI answers without clicking anything.
And your brand either shows up… or it doesn’t.
That’s where AI brand visibility tools come in. These tools don’t change AI answers. They don’t “hack” models. They simply show you how your brand appears inside AI-generated responses and how that changes over time.
Some tools just report data.
Some try to connect the dots.
Some are still figuring themselves out.
Below are 11 AI brand visibility tools that are actually being used by marketers right now. What they do. Who they’re for. And where they fit.
1. SE Visible
It focuses on one job: showing how your brand appears across AI search and answer platforms. That includes places like ChatGPT, Google AI answers, Gemini, and Perplexity.
You’re not setting prompts manually all day. You’re not digging through raw logs. You get a dashboard that shows whether your brand is mentioned, how often, and how that compares to competitors.
What it does well:
- Tracks brand mentions across major AI platforms
- Tracks visibility trends and brand sentiment over time
- Compares visibility against competitors
- Keeps reporting simple and exportable
SE Visible doesn’t pretend to optimize anything for you. It doesn’t claim to influence AI outputs. It just shows the reality of where your brand stands.
For teams that already understand SEO and reporting, this feels familiar. It’s data you can actually explain to a client or a boss without a 20-minute disclaimer.
2. Writesonic (GEO)
Writesonic is a bit different because it didn’t start as a visibility tool. It started as an AI writing platform. Then it expanded.
Their Generative Engine Optimization (GEO) layer tries to connect visibility data with content actions.
You can see:
- Where your brand appears in AI responses
- Which prompts or topics trigger mentions
- How competitors are showing up
- What content gaps might exist
The big difference here is that Writesonic doesn’t stop at reporting. It nudges you toward what to fix. Content gaps. Messaging issues. Pages that might need updating.
This won’t replace strategy thinking. But it does help teams who ask, “Okay, now what?” after seeing visibility numbers.
Best fit:
- Content-heavy teams
- Agencies managing multiple brands
- Marketers who want reporting + suggestions in one place
3. Scrunch
Scrunch takes a broader view.
It looks at AI visibility as part of the entire discovery journey, not just isolated mentions. The platform tracks how brands show up across AI tools and tries to connect that with search behavior, competitors, and category trends.
What stands out:
- Visibility tracking across multiple AI platforms
- Competitive signals within categories
- Insights meant to guide positioning, not just reporting
Scrunch isn’t trying to be flashy. It’s trying to answer practical questions like:
- Are we present in the conversations that matter?
- Are competitors showing up where we’re missing?
- Is our visibility growing or flat?
It works well for strategy-minded teams that want context, not just counts.
4. Profound
Profound feels more enterprise-leaning.
It’s built for teams that want deep visibility tracking at scale. Multiple brands. Multiple markets. Longer reporting windows. More stakeholders looking at the same data.
It tracks:
- Brand mentions across AI platforms
- Context around those mentions
- Competitive visibility trends
This is not a lightweight tool. It’s meant for teams that already have reporting processes and want AI visibility added to the mix.
If you’re a solo marketer, Profound may feel like overkill.
If you’re reporting to leadership every month, it makes more sense.
5. Otterly AI
Otterly AI focuses on monitoring changes over time.
Instead of obsessing over single answers, it tracks:
- Where your brand is mentioned
- How often that happens
- Whether visibility is improving or declining
It also supports competitor comparisons and alerts when things shift.
Otterly is useful if you want to treat AI visibility like search monitoring:
Check it regularly. Watch trends. React when something changes.
It doesn’t overcomplicate things. It doesn’t promise magic.
6. Peec AI
Peec AI is simple. That’s not a bad thing.
It focuses on:
- Tracking brand mentions in AI answers
- Comparing your brand against competitors
- Keeping the interface clean and readable
There’s no heavy setup. No complicated workflows. You log in, pick your brand, and see where you stand.
This makes Peec a good entry-level tool for teams that are new to AI visibility and don’t want to spend weeks onboarding.
If you just want to know:
“Are we showing up or not?”
Peec gets you there quickly.
7. Rankscale AI
Rankscale AI leans toward marketers who already think in terms of rankings and performance.
It tracks:
- Mentions across AI tools
- Page-level visibility signals
- Competitive presence
The interface feels familiar if you come from SEO or analytics backgrounds.
It’s especially useful for smaller teams or startups that want AI visibility tracking without enterprise pricing or complexity.
You won’t get deep narrative analysis here. You’ll get numbers you can work with.
8. Gumshoe AI
Gumshoe AI combines monitoring with tactical insights.
It tracks brand mentions across AI tools and adds:
- Topic-level visibility breakdowns
- Competitive comparisons
- Alerts when visibility changes
It’s built for teams that want to move quickly. See a drop. Adjust messaging. Watch what happens.
It won’t replace strategy work. But it supports fast feedback loops.
9. XFunnel AI
XFunnel AI tries to connect AI visibility with buyer journeys.
Instead of just asking, “Are we mentioned?”
It asks, “Where do we show up on the journey?”
The platform looks at:
- Visibility across AI platforms
- Share of voice by topic or segment
- How mentions align with awareness, consideration, or decision stages
This is helpful for revenue-focused teams that want AI visibility tied back to actual business thinking.
It’s not just about being mentioned. It’s about when and where.
10. BrandRank AI
It helps you understand:
- How often your brand appears in AI responses
- How that compares to competitors
- Which platforms mention you most
The emphasis here is benchmarking.
If your main question is:
“Are we ahead or behind?”
BrandRank gives you that answer clearly.
11. Evertune AI
Evertune AI positions itself around generative search optimization.
It tracks brand presence in AI answers and gives teams ways to understand where visibility is weak or inconsistent.
Evertune focuses on:
- Monitoring mentions and citations
- Identifying visibility gaps
- Supporting long-term optimization planning
It’s useful for teams that already believe AI-driven discovery will keep growing and want a tool built specifically for that shift.
Final Thoughts
AI brand visibility tools are still new. None of them are perfect. Some overlap. Some are evolving fast.
But ignoring AI visibility altogether is no longer realistic.
People are already making decisions based on AI answers.
Your brand is already being mentioned — or skipped — without your input.
These tools don’t control that.
They show it.
Pick one based on how much depth you need, how technical your team is, and how often you want to look at the data.
Start small. Watch trends. Learn how your brand actually appears in AI conversations.
That alone puts you ahead of most marketers right now.
