11 AI Brand Visibility Tools Every Modern Marketer Should Use

A year ago, most marketers didn’t care how their brand showed up inside AI tools.
Now? It’s hard to ignore.

People ask ChatGPT what software to buy.
They ask Perplexity for comparisons.
They skim Google’s AI answers without clicking anything.

And your brand either shows up… or it doesn’t.

That’s where AI brand visibility tools come in. These tools don’t change AI answers. They don’t “hack” models. They simply show you how your brand appears inside AI-generated responses and how that changes over time.

Some tools just report data.
Some try to connect the dots.
Some are still figuring themselves out.

Below are 11 AI brand visibility tools that are actually being used by marketers right now. What they do. Who they’re for. And where they fit.

1. SE Visible

SE Visible is one of the cleaner, more straightforward tools in this space.

It focuses on one job: showing how your brand appears across AI search and answer platforms. That includes places like ChatGPT, Google AI answers, Gemini, and Perplexity.

You’re not setting prompts manually all day. You’re not digging through raw logs. You get a dashboard that shows whether your brand is mentioned, how often, and how that compares to competitors.

What it does well:

SE Visible doesn’t pretend to optimize anything for you. It doesn’t claim to influence AI outputs. It just shows the reality of where your brand stands.

For teams that already understand SEO and reporting, this feels familiar. It’s data you can actually explain to a client or a boss without a 20-minute disclaimer.

2. Writesonic (GEO)

Writesonic is a bit different because it didn’t start as a visibility tool. It started as an AI writing platform. Then it expanded.

Their Generative Engine Optimization  (GEO) layer tries to connect visibility data with content actions.

You can see:

The big difference here is that Writesonic doesn’t stop at reporting. It nudges you toward what to fix. Content gaps. Messaging issues. Pages that might need updating.

This won’t replace strategy thinking. But it does help teams who ask, “Okay, now what?” after seeing visibility numbers.

Best fit:

3. Scrunch

Scrunch takes a broader view.

It looks at AI visibility as part of the entire discovery journey, not just isolated mentions. The platform tracks how brands show up across AI tools and tries to connect that with search behavior, competitors, and category trends.

What stands out:

Scrunch isn’t trying to be flashy. It’s trying to answer practical questions like:

It works well for strategy-minded teams that want context, not just counts.

4. Profound

Profound feels more enterprise-leaning.

It’s built for teams that want deep visibility tracking at scale. Multiple brands. Multiple markets. Longer reporting windows. More stakeholders looking at the same data.

It tracks:

This is not a lightweight tool. It’s meant for teams that already have reporting processes and want AI visibility added to the mix.

If you’re a solo marketer, Profound may feel like overkill.
If you’re reporting to leadership every month, it makes more sense.

5. Otterly AI

Otterly AI focuses on monitoring changes over time.

Instead of obsessing over single answers, it tracks:

It also supports competitor comparisons and alerts when things shift.

Otterly is useful if you want to treat AI visibility like search monitoring:
Check it regularly. Watch trends. React when something changes.

It doesn’t overcomplicate things. It doesn’t promise magic.

6. Peec AI

Peec AI is simple. That’s not a bad thing.

It focuses on:

There’s no heavy setup. No complicated workflows. You log in, pick your brand, and see where you stand.

This makes Peec a good entry-level tool for teams that are new to AI visibility and don’t want to spend weeks onboarding.

If you just want to know:
“Are we showing up or not?”
Peec gets you there quickly.

7. Rankscale AI

Rankscale AI leans toward marketers who already think in terms of rankings and performance.

It tracks:

The interface feels familiar if you come from SEO or analytics backgrounds.

It’s especially useful for smaller teams or startups that want AI visibility tracking without enterprise pricing or complexity.

You won’t get deep narrative analysis here. You’ll get numbers you can work with.

8. Gumshoe AI

Gumshoe AI combines monitoring with tactical insights.

It tracks brand mentions across AI tools and adds:

It’s built for teams that want to move quickly. See a drop. Adjust messaging. Watch what happens.

It won’t replace strategy work. But it supports fast feedback loops.

9. XFunnel AI

XFunnel AI tries to connect AI visibility with buyer journeys.

Instead of just asking, “Are we mentioned?”
It asks, “Where do we show up on the journey?”

The platform looks at:

This is helpful for revenue-focused teams that want AI visibility tied back to actual business thinking.

It’s not just about being mentioned. It’s about when and where.

10. BrandRank AI

BrandRank AI does exactly what the name suggests.

It helps you understand:

The emphasis here is benchmarking.

If your main question is:
“Are we ahead or behind?”
BrandRank gives you that answer clearly.

11. Evertune AI

Evertune AI positions itself around generative search optimization.

It tracks brand presence in AI answers and gives teams ways to understand where visibility is weak or inconsistent.

Evertune focuses on:

It’s useful for teams that already believe AI-driven discovery will keep growing and want a tool built specifically for that shift.

Final Thoughts

AI brand visibility tools are still new. None of them are perfect. Some overlap. Some are evolving fast.

But ignoring AI visibility altogether is no longer realistic.

People are already making decisions based on AI answers.
Your brand is already being mentioned — or skipped — without your input.

These tools don’t control that.
They show it.

Pick one based on how much depth you need, how technical your team is, and how often you want to look at the data.

Start small. Watch trends. Learn how your brand actually appears in AI conversations.

That alone puts you ahead of most marketers right now.